Jason grew up in a large ‘family’ - living alongside as many as 12 dogs, an adopted British Shorthair cat and rescued ailing birds. Each pet nurtured his understanding of their holistic needs and behavioural drivers. It has been his lifelong dream to ensure every pet has a loving home and receives the care they need in return for their incredible loyalty. BOM BOM’s meals were initially constructed for Jason’s “co-pilot”, Kyubi, and have since evolved to cater to the needs of other pets. This forms the underlying DNA of BOM BOM's mission to provide deliciously individualized meals catering to every palette or nutritional requirement. Food is an important expression of love and Jason derives tremendous joy from seeing furkids enjoy their mealtimes. Borrowing from 20yrs of professional research experience, Jason applies a nutrigenomic and data-driven approach to meal formulation. His knowledge on farming husbandry and passion for food science is central to BOM BOM’s procurement ethos, where only the most appropriate and ethically sourced ingredients are found in our pets’ meals. Jason is a certified pet nutritionist and works with progressive vets from around the globe to address dermatological, immunological, gastrointestinal and musculoskeletal issues through holistic nutrition. Outside of pet nutrition research, Jason vows to spend at least 60% of his free time with his family of 4 shiba inus and caring for his Japanese koi.

Merrill believes that animals represent pure altruism and their loyalty is unparalleled if you treat them with love and respect. That devotion prompted Merrill to explore ways to give Gizmo, his adorable West Highland Terrier, a healthier diet. While Gizmo was a relatively healthy dog, he was diagnosed with signs of liver damage. Within months of starting his BOM BOM meals, Gizmo’s liver values had normalised and is commonly mistaken for a puppy (or sheep, from his luxuriant fur). Merrill’s penchant for hands-on problem solving and engineering prowess have enabled BOM BOM to realise its full operational potential. Merrill thrives on challenges and is known for his reliable nature and ability to generate consistent results. That consistency has endowed BOM BOM with world-class manufacturing precision, robust operational processes, and safety standards. Having spent close to 20 years in aerospace engineering, specialising in unmanned systems for the Singapore government and private enterprises, there is no better person to champion BOM BOM’s ongoing automation programmes. Merrill’s family outings are all-inclusive with Gizmo and his cat buddy, Ghibli, enjoying al fresco dining experiences and days out at sea.